Divyank Nagpal · product manager for early-stage, B2C consumer startups

I spent three years building progress bars for money.
Now I build them for shopping carts.

Three years across gaming, fintech and quick-commerce, all of it zero-to-one or early growth. I ship the loops that bring people back: rewards, referral, reorder. Now Growth PM at Q in Saudi Arabia, remote from Delhi.

Email me LinkedIn
Divyank Nagpal, smiling, in front of trees
hi, i'm divyank

Selected work

Four loops that moved a number

Each one: what was broken, what shipped, what changed.

Q · 2026 · checkout

Checkout became the last page of the cart

Most sessions that reached checkout closed without paying. The suggested fix was a "retry another payment method" button. Payment failures were under 2% of exits, so that fixed almost nothing.

The real gap was that shoppers never saw the full total until the second step. I merged the two steps into one page and added a milestone bar that unlocks Steal Deals as the basket grows, so adding items feels like progress instead of cost.

Checkout completion
+42%
Average order value
+23%
Margin
flat

Q · 2026 · retention

Reorder took the cart's place in the navbar

Half of customers had reordered at least once, but the app gave them no fast way to do it. I replaced the Cart tab with a Reorder tab and moved cart access to a progress bar that stays visible across the app.

Before the test started I changed the primary metric. Reorder baskets are subsets of a full shop, so order value falls even when the feature works. Primary became orders per user per month, with revenue per user as the guardrail against basket splitting.

Items reordered
+52%
Baskets reordered
+25%

barq · 2024–26 · rewards

Two reward engines for a 10M-user wallet

Spin the Wheel paid out by segment, so the reward matched what each user was about to stop doing. Transactions per user went from two a month to four.

Mystery Box tied a random reward to the weekly average balance. Over 2M users kept more money in the wallet, and float rose 4% without a rate change.

Transactions per user
2 → 4 / mo
Users holding more
2M+
Float
+4%

barq · 2023 · acquisition

A referral loop built as a game

The wallet was launching in a new market with a paid-acquisition budget it could not sustain. I designed a referral loop where inviting a friend was a move in a game, not a code to paste.

It brought in 250k users in seven days and cut acquisition cost by half. Cash rewards sat behind mandatory identity verification and reversal logic, so nobody could farm it.

New users
250k in 7 days
Acquisition cost
−52%

From the barq wallet

Rewards work I shipped at barq, 2023 to 2026. Scroll sideways.

  • barq Spin the Wheel screen with a six-segment cashback wheel
    spin the wheel · cashback by segment
  • barq Weekly Mystery Box screen showing average balance and prizes
    weekly mystery box · hold a balance, open a box
  • brooq and raood live trivia show card with 10,000 SAR daily rewards
    brooq & raood · the live trivia show, 500k concurrent
  • barq Compete and Win leaderboard screen
    leaderboard · 600k+ ranked on card spend
  • barq Rush timed cashback event dashboard
    barq rush · timed cashback events on mada
  • barq Quests screen with badges and active quests
    quests · milestone campaigns, no engineers needed
  • barq Quests introduction screen
    quests · the first-run explainer
  • Kanz points programme onboarding screen
    kanz · the points programme, onboarding
  • barq Rewards hub with wheel cashback, lucky cards and quests
    rewards hub · every loop in one place
  • barq Offers list with merchant cashback banners
    offers · merchant cashback on VISA and mada
  • barq Lucky Cards scratch card reveal
    lucky cards · scratch to reveal
  • barq Game Challenges screen
    game challenges · beat a friend's score
  • barq Casual Games centre with the BUK game
    game centre · three casual titles, end to end
  • BUK game key art: a player on a paper plane over a city skyline
    BUK · one of the three games, from GDD to launch
  • barq wallet home screen
    home · where it all starts
  • Congrats card: you won an iPhone
    the moment that made people screenshot

From the Q app

Free-delivery rewards and the Reorder tab, shipped at Q in 2026. Arabic-first, as the customers are.

  • Q home screen with the free delivery offer banner for guests
    home · the offer meets every first-time shopper
  • Q bottom sheet: three free deliveries after sign-up
    sign up · three free deliveries, no code
  • Q bottom sheet: an extra free delivery unlocked with a countdown
    unlock · order within the window to keep it
  • Q bottom sheet: free deliveries renewed
    renewal · the window restarts on a delivered order
  • Q Reorder tab with items due soon and buy-again grid
    reorder · due-soon items, buy again, size up

Also shipped

  • Q

    Free vs discounted delivery A/B for guests and dormant users

    +54% guest → registered
  • Q

    Promotions engine: dynamic Buy X Get Y, bundles, free gifts

    3 days → 2 hours to launch
  • Q

    Haddiya Minni referral: send a gift, not a code

    80K+ signups, 40% of new users
  • Q

    Interactive Mode: an assistant that completes the shop hands-free

    shipped ✓
  • barq

    Leaderboards on card spend, scored to punish farming

    600k+ ranked · SAR 85 → 120
  • barq

    Quests: milestone campaigns the business team runs alone

    +16% feature adoption
  • barq

    Identity verification moved earlier in onboarding

    +40% KYC completion
  • barq

    Live streaming and trivia inside the wallet

    500k concurrent
  • barq

    Real-time reward dispute resolution over an API

    −72% support tickets
  • BlueStacks

    First-session friction removed for Roblox and Stumble Guys

    5 → 17 min sessions

Experience

Three categories, one specialty

  1. Q Mart logo
    Jul 2026 – now

    Growth Product Manager · Q Mart

    Quick-commerce, Saudi Arabia · remote

    Own checkout, reorder, referral, offers and home surfaces. Set up experimentation: feature flags, dark launches, growth dashboards.

  2. barq logo
    Apr 2024 – Jul 2026

    Associate Product Manager, Growth & MarTech · barq

    Fintech wallet, Saudi Arabia · remote

    Retention, rewards and lifecycle for a wallet that grew to 10M+ customers. Spin the Wheel, Mystery Box, Leaderboards, Quests, live trivia at 500k concurrent.

  3. barq logo
    Jul 2023 – Mar 2024

    Product Associate, Growth · barq

    Fintech wallet, Saudi Arabia · remote

    Referral loop that acquired 250k users in a week at half the CAC. Led three casual game titles end to end, from design document to external studio delivery.

  4. BlueStacks logo
    Feb 2022 – Jul 2023

    Product Consultant, Gaming · BlueStacks / now.gg

    Android app player for PC and browser · remote

    Tripled session time for Roblox and Stumble Guys players. Drove 30% more Smart Controls use from gaps found in user research.

Tools SQL · Grafana · MoEngage · Retool · Adjust · Tableau · Figma · Jira · Framer

Writing

Teardowns of loops you already use

The mechanic behind a feature, then what happened when I shipped my version.

Contact

Hiring for growth, retention or rewards?

I reply to every email, usually within a day. Include the number you need to move.

divyanknagpal@gmail.com LinkedIn Resume