available for opportunities
Divyank Nagpal

Divyank Nagpal

I think about growth from gamification principles.

Scaled a B2C fintech from 0 to 1M0M users in 21 days (#1 on App Store) and sustained growth to 10M+0M+ users over 2 years at barqbarq. Moved $19.4B$0.0B in transactions, slashed CAC by 52%0%, and managed live events for 500k0k concurrent users.

Get in touch
Viral Loops
A/B Testing
Gamification
Funnel Optimization
KYC/Onboarding
User Retention
State-based Logic
MoEngage
Mixpanel
Retool
Sprinklr
Unleash
Tableau
Jira
Figma
SQL
Python
API Logic
LLM Integration
Viral Loops
A/B Testing
Gamification
Funnel Optimization
KYC/Onboarding
User Retention
State-based Logic
MoEngage
Mixpanel
Retool
Sprinklr
Unleash
Tableau
Jira
Figma
SQL
Python
API Logic
LLM Integration
Viral Loops
A/B Testing
Gamification
Funnel Optimization
KYC/Onboarding
User Retention
State-based Logic
MoEngage
Mixpanel
Retool
Sprinklr
Unleash
Tableau
Jira
Figma
SQL
Python
API Logic
LLM Integration

Experience

Associate Product Manager, Growth & MarTech2024 — Present

Scaled barq to 10M0M users, moved $19.4B$0.0B in transactions, lifted KYC completion by 40%0%, increased barq card usage by 20%0% - powering 50M0M transactions every month.

Product Associate, Growth2023 — 2024

Launched barq wallet in Saudi Arabia. Acquired 250k0k users in 7 days via game-based referral loops. Slashed CAC by 52%0% (from 45 to 20 SAR) using Retool for real-time reward and difficulty controls. Led viral 'Raffles' to acquire 200k0k users.

Product Consultant, Gaming2022 — 2023

Tripled average session time from 5 to 170 minutes for top titles like Roblox. Cut support tickets and bug escalations by 20%0% by building a new user-centric QA testing framework. Improved load and runtime KPIs by 10%0% across all cloud builds.

Velocity Engineers
Marketing Executive2019 — 2022

Generated $500K+$0K+ in B2B revenue by building a marketplace operations framework for retail and institutional channels. Drove $200K$0K in referral sales by overhauling brand growth and incentive strategies. Launched a D2C wellness brand on Amazon and managed end-to-end supply chain sourcing from China and Taiwan.

Gamification TeardownsLinkedIn Insights

1mo ago

Amazon Prime Psychology

Why do you pay $139 a year just to spend more money? Analyzing the sunk cost fallacy in membership models.

4 min read
2mo ago

Retention via Guilt

The most powerful retention mechanic isn't fun. It's guilt. How negative emotions can drive engagement.

3 min read
2mo ago

The Wrapped Strategy

How do you get 574 million users to market your product for free? You don't ask them to share.

3 min read